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Stephen Curry Announces 2020 Underrated Tour

Stephen Curry announced he is bringing his Underrated Tour Powered by Rakuten back for a second year, this time across U.S. cardinal points: Kicking off with Chicago in the North (February 22nd-23rd), Dallas in the South (March 7th-8th), Washington, D.C. out East (March 14th-15th), Los Angeles out West (March 21st-22nd), with a championship close-out in the Bay Area (April 3rd-5th).

Year 2 of the Underrated Tour Powered by Rakuten returns Stateside, bigger and better, after its international launch last year. All tour stops will be co-gender and free, and the top eight girls and boys from each region (64 finalists plus a parent/guardian), will be flown to the Bay Area Championship, courtesy of United Airlines. The 64 finalists will compete for two coveted spots in Curry’s Under Armour Select Camp. Other offerings include the same specialized training and tailored activations seen in the inaugural year, providing America’s most promising athletes with best in class resources (drills, off-court education, personal skills development, expert panels, etc.), knowledge and access.

A once-underrated basketball player himself, Curry, the now three-time NBA Champion and MVP with six NBA all-star selections, came to the realization that he himself would not have been invited to his own high school select camp because he was not rated highly enough. With an aim to continue to innovate the traditional camp model, the first-of-its-kind platform allows young men and women from all backgrounds the opportunity to find success and achieve their basketball dreams.

“I’m just trying to leave this game a little better than how I found it,” said Curry in the 2020 announcement. Adding, “It’s for the kids out there who don’t quite fit the mold, but who just need the right opportunity to show what they can do.”

Registration for the Underrated Tour Powered by Rakuten is open now. To register and find additional information about the tour please visit the official website here: www.underratedtour.com


Photo Credit: Marcos Mesa Sam Wordley / Shutterstock.com

Dallas Cowboys Team Up to Support Our Troops and First Responders

Continuing their proud, patriotic partnership, Caliber Collision and the Dallas Cowboys will launch their 2020 celebration of America’s military with a star-studded road show Jan. 23-24 at Fort Hood.

Highlighted by three-time Super Bowl champion and Air Force veteran Chad Hennings, the Dallas Cowboys cheerleaders and renowned mascot, “Rowdy,” the Fort Hood event will recruit soldiers to compete in a series of athletic skills tests akin to the NFL Combine. After the Caliber/Cowboys’ tour makes similar stops at bases in San Antonio (JBSA-Sam Houston) and Fort Worth (NAS-JRB), the competition’s preliminaries will be held March 20 at the home of the Cowboys, AT&T Stadium. This year, for the first time, Caliber and the Cowboys will also invite select First Responders to participate.

On the 4th Annual “Heroes Day” – April 4 at AT&T Stadium – 50 finalists will compete to become this year’s champion and punctuate a day-long salute to the brave men and women that protect both America’s interests abroad and local communities here at home. In addition to the competition, attendees will enjoy family festivities and have on site access to resources provided by military service non-profit partners.

“The Cowboys organization is privileged to partner with Caliber in support of our service men and women,” says Hennings, who piloted 45 missions into Iraq during the Gulf War before embarking on his successful nine-year career in the NFL. “I’m excited to watch fellow veterans, first responders and members of all of our military branches compete in actual NFL drills and support each other in a day of family fun. The impact of this event will be felt far beyond the combine.”

Further rallying the troops, the Fort Hood road show will celebrate 2020’s first graduating class of transitioning soldiers from Caliber’s Changing Lanes Academy, and will also feature Caliber – along with partner, GEICO – gifting two NABC Recycled Rides® vehicles to deserving military families. Helping soldiers transition to civilian life, Changing Lanes Academy provides graduates of its 18-week program with a $12,000 tool box and an employment offer from Caliber. Caliber Collision, through the NABC’s Recycled Rides® program, has donated nearly 500 vehicles to date. For this gifting, cars were donated by GEICO and restored by the 13 Changing Lanes Academy graduating Fort Hood soldiers, and will be presented to two Gold Star spouses.

“Caliber is inspired to serve our communities and we have a special affinity for supporting those who sacrifice their lives to protect the freedoms we value,” says Caliber CEO Steve Grimshaw. “We will continue investing in programs like Heroes Day, the Changing Lanes Academy and NABC’s Recycled Rides® because these are programs that enable us to live out our purpose of ‘restoring the rhythm of your life’ every single day.”


Photo Credit: dean bertoncelj / Shutterstock.com

Who’s Playing the Superbowl?

The 54th Super Bowl matchup has been set after 256 regular-season games and 10 playoff games. At the end of the NFL’s 100th season, it’s fitting that the Super Bowl in 2020 features two of the league’s most prominent and historically relevant teams.

Marking the first time these teams have played in a Super Bowl, the 49ers will play the Chiefs in this year’s big game. San Francisco pounded Green Bay in the NFC championship game a few hours after Kansas City handled Tennessee in the AFC title game.

The Chiefs reached the AFC championship game for the second consecutive season, the first time they had done that in franchise history. They’re finally back in the Super Bowl for the first time in exactly 50 years.

As great as San Francisco was throughout 2019, though, its reaching the Super Bowl is something of a surprise considering it went from 4-12 last season to a division title. Kansas City’s run wasn’t much of a surprise.

The 49ers entered the NFL playoffs in 2020 as the No. 1 seed in the NFC after finishing the regular season 13-3. Coach Kyle Shanahan, whose father Mike won Super Bowls 32 and 33 as coach of the Broncos, is now part of the first father-son duo to each appear in a Super Bowl as a head coach in NFL history.


Photo Credit: Daniel Padavona / Shutterstock.com

Ruffles And Anthony Davis Collab Reaches New Heights

Chip lovers and basketball fans finally get a taste of what’s been cooking with Ruffles and six-time NBA All-Star, Anthony Davis’ groundbreaking endorsement deal, The Chip Deal. Ruffles, one of the marquee brands from PepsiCo’s Frito-Lay division, and the basketball powerhouse set yet another new precedent and go where no other athlete collaboration has gone before – the co-creation of a custom potato chip flavor: Lime and Jalapeño.

As a part of the innovative partnership, Davis took his skills from the court to the Frito-Lay culinary center to create a spicy, fresh take on the classic ridged potato chip. The NBA All-Star’s new signature flavor, Ruffles Lime & Jalapeño, is bursting with tangy lime zest and a spicy kick of jalapeño – a flavor only fitting for an athlete known for bringing heat and thrill to the game. To officially reveal the flavor, Davis joined Ruffles last night in Los Angeles at an exclusive gathering where more than 300 guests were among the first to taste the new creation and experience the ultimate “lime-lit” affair.

“The Chip Deal is transcending the notion of traditional athlete endorsement deals: pairing Anthony Davis’ commitment to impact beyond the court and bringing fans something unprecedented from a potato chip brand,” said Sadira Furlow, vice president of marketing, Frito-Lay North America. “With the launch of Ruffles Lime and Jalapeño, we translated Davis’ energy and originality into an incredible potato chip flavor that is undoubtedly one of the most innovative flavors in Ruffles history.”

In celebration of the new flavor launch, Ruffles is unveiling three limited-edition packaging designs for the new flavor (after all, Davis’ jersey number calls for a notable trifecta). The limited batch of custom packaging designs were created in collaboration with Davis and inspired by the unique cross-section of Davis’ multidimensional personality and the spirit of individuality Ruffles represents. Starting tomorrow, Ruffles will be giving away these exclusive drops on Instagram and Twitter at @Ruffles.


Photo Credit: Natursports / Shutterstock.com

NFL Hall of Famer Ray Lewis Presents “The Century Celebration”

Football meets philanthropy on Friday, January 31, 2020, with “The Century Celebration,” an event featuring, celebrating and honoring the Top 100 NFL Hall of Famers and Legends, including but not limited to: Ray Lewis, Deion Sanders, Jim Brown, Jerome Bettis, Joe Montana, Michael Irvin, Emmitt Smith, Marcus Allen, Devin Hester, Brian Dawkins, Ed Reed and many more.

Presented by NFL Hall of Famer and Top 100 Player Ray Lewis, with the Seminole Hard Rock Hotel & Casino Hollywood as the presenting sponsor, this star-studded fundraising event proudly supports the Ray of Hope Foundation, an organization dedicated to uplifting those in direct need through sharing personalized videos—”rays of hope”—from the many luminaries and game-changers who support our charitable purpose. A portion of the proceeds from this amazing event, with the aid of the Ray of Hope Foundation, will help benefit those who are facing hardships.

“This event highlights the excitement of where I’m starting to move in the second half of my life, understanding my greatest asset is access because of my reputation, because of my name, because of my brand. I want to use it to bring people together to impact one billion lives. This is the reason I am hosting the Century Celebration,” said Ray Lewis.

“Seminole Hard Rock Hotel & Casino Hollywood is proud to be the presenting sponsor of this star-studded event,” said Hard Rock International Chairman Jim Allen. “We are pleased to host another important celebrity-oriented charity event at the Guitar Hotel in advance of the big game at Hard Rock Stadium.”

The event is also supported by VaynerSports, the sports agency co-founded by serial entrepreneur Gary Vaynerchuk and his brother, AJ.

“I’m humbled to partner with Seminole Hard Rock Hotel & Casino Hollywood and Ray Lewis for this incredible fundraising event,” said Gary Vaynerchuk.

Added AJ, “I have aspirations for our agency to represent the future football greats and it’s an honor to be a part of this event celebrating the current all-time legends.”

The Century Celebration will feature customized experiences including a cigar terrace hosted by Cigar Aficionado, tasting by Louis XIII, live entertainment and exclusive auction items. Media partner Haute Living has curated some of the event’s exclusive partners, such as Louis XIII and XO Jets. “Haute Living is honored to be a part of such a prestigious celebration and it’s extra special to us for it to be hosted in our hometown,” stated Kamal Hotchandani, Haute Living CEO.


Photo Credit: Daniel Padavona / Shutterstock.com

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