Drew Brees to Donate $1M Of Face Covers To The YMCA
Posted on December 2, 2020, 10:00 am
MISSION along with Partner and NFL Champion, Drew Brees, has announced it will donate $1M of MISSION Gaiters to the YMCA to provide much-needed face covers to communities in need across the United States.
True to its name, MISSION has been giving back throughout the pandemic, and is not slowing down. The company donated 1 million meals through Feeding America and over $250,000 of MISSION Cooling Gear to help the Gulf Coast front-line workers clean up after the Hurricanes in the brutal heat; and is now announcing its latest giveback by donating $1M of MISSION Gaiters to the YMCA to provide face covers for underserved communities across the country.
Throughout the pandemic, the YMCA has worked to meet the needs of the more than 10,000 communities it serves across the United States, providing childcare for children of first responders and essential workers, feeding children and families in need, sheltering at-risk populations, conducting wellness checks on isolated seniors and creating safe, supportive environments for school-aged children who are learning virtually.
“As a Partner in MISSION, I am honored to collaborate with the YMCA to donate $1M of MISSION Gaiters to support these communities in need across the United States,” said Drew Brees, MISSION Partner and NFL Champion.
Photo Credit: Debby Wong / Shutterstock.com
NFL Stars Aaron Rodgers And Jerry Rice Partner Up To Give Back
Posted on December 1, 2020, 10:00 am
As the US prepares to celebrate Thanksgiving this year, Postmates has partnered with NFL greats Aaron Rodgers and Jerry Rice to give back to their local communities in Green Bay and San Francisco respectively. Postmates, in partnership with the NFL has made a commitment to provide meals to those in need across 30 cities, representing all 32 teams, throughout the country during the 2020-21 season.
Aaron Rodgers made a Postmates delivery to the deserving staff and patients at the HSHS St. Vincent Children’s Hospital in Green Bay. The children in the hospital as well as the staff were treated to gifts from Rodgers and Postmates delivered a variety of meals from Nectar.
“Just want to send a big thank you…You are amazing people and what you’re doing for this city, taking care of our kids is so important and so appreciated.” said Rodgers in a video greeting to the patients and staff of HSHS St. Vincent Children’s Hospital.
Food insecurity is a loss of access to affordable and nutritious food and this complex problem has worsened for many communities amidst COVID-19. It impacts one in six people (or 50m, up from 35m pre COVID), including one in four children (17m children) according to Feeding America.
“In partnering with the NFL, we knew we’d be able to help make a difference in local communities across the country,” said Eric Edge, SVP, Marketing & Communications, Postmates. “By partnering with NFL players and teams, we’ve been able to give back to front line workers as well as shine a light on food insecurity while highlighting ways to help our local communities.”
Photo Credit: dean bertoncelj / Shutterstock.com
The Dallas Cowboys Dedicated Thanksgiving Halftime Show to Charity
Posted on November 30, 2020, 10:00 am
The Salvation Army’s 130th annual Red Kettle Campaign has launched the season of giving and is urging everyone to help rescue Christmas for over 100 million Americans who are already or just a mere financial event away from living in poverty. This holiday fundraising campaign has kicked into high gear on Thanksgiving at AT&T Stadium with a special nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Washington Football Team on FOX.
In a high-energy virtual performance, taped in advance due to NFL restrictions to limit on field non-player activity, Kane Brown wowed audiences across the nation with his powerful halftime-show concert — with a little back up assistance from the iconic Dallas Cowboys Cheerleaders.
“For 24 years, we’ve been honored to support The Salvation Army. They need our help now more than ever,” said Charlotte Jones, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “In such challenging times, we’re humbled to be part of The Army’s enormous effort to help our communities through their hardships today and through those that may lie ahead.”
The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, is especially needed now due to the COVID-19 pandemic. Requests for service are at an all-time high – The Salvation Army could serve up to 155 percent more people this year, assuming funds are available. However, with funds raised through the iconic Red Kettles at risk due to factors like less retail foot traffic and consumers carrying less cash, The Army could see up to a 50 percent decrease in funds raised, which puts serving those most vulnerable during Christmas and throughout 2021 in jeopardy.
While the Red Kettle Campaign usually officially kicks off on Thanksgiving Day, the iconic annual fundraising started early this year, for the first time in The Salvation Army’s history, in order to get a head start on what is forecasted to be a giving season filled with unknowns and anticipated losses.
Photo Credit: dean bertoncelj / Shutterstock.com
Detroit Pistons Partner Up as 2021 NBA Season Approaches
Posted on November 25, 2020, 10:18 am
The Detroit Pistons had 7th pick during last night’s 2020-21 NBA Draft and launched ‘D-UP’, a bold new campaign that speaks to the resilience, relentlessness and rising power of the Pistons and where the team is headed in 2021.
Imagined by Toronto creative agency, Community, the new ‘D-UP’ campaign embraces the hard working attitude of Detroit and the defensive-minded style of play the team is known for. The 60 second spot bridges these identities and sheds light on a city and team on the rise.
Aimed at encouraging fans to embrace where they’re from and to own their differences, it celebrates the city of Detroit’s hustle and ignites a fuel that’s already there.
“We see the world and the game differently,” says a voiceover from iconic Detroiter Jalen Rose, as Detroit’s soul gets revealed in art, music, architecture, automotive and basketball. The spot cuts to scenes of paint flying and teens hoisting a basketball net on a rooftop parking lot. “I’m not saying we’re special but let’s just say Detroiters take a different path. Maybe we’re a little more, well, defensive-minded. Not just on the court, I’m talking this whole city.” In the spot, Detroit neighbourhoods are mixed with clips of local ballers and highlights of the Pistons in action.
“As a Canadian agency, we are beyond proud that we were chosen to work with this iconic NBA team,” says Community’s Founder and Chief Creative Officer, Art Mandalas. “This campaign is about the fans, the city and the thrill of potential. We want people to rally around the fact that the Pistons are stepping into their power for an exciting new chapter. And, we want the rest of the NBA to take notice.”
Community is a scrappy, independent agency that was built from the ground up. Mandalas points to a common thread between Community’s ethos and that of The Pistons. “We’ve had to fight for where we’re from. That’s not just a line in the spot, it speaks to who we are, and what we believe in. If we play our best, we can compete with anyone in the world, period.”
Photo Credit: Vasilyev Alexandr / Shutterstock.com
NBA Legends Jerry West, Dominique Wilkins and More Collab for Charity
Posted on November 23, 2020, 10:04 am
Walking with Anthony, the nation’s premiere Spinal Cord Injury non-profit foundation known for their charitable celebrity-driven events, is excited to announce a 4-week long virtual #IWALKWITHANTHONY fundraiser kicking off on Thursday, November 19, 2020. A coalition of celebrity influential supporters have come together to create the #IWALKWITHANTHONY PSA, and to donate virtual experiences and memorabilia for a premium online auction from now through December 16. Supporters can go to WWW.CHARITYSTARS.COM/WWA for more information and to bid on items and celebrity experiences.
All proceeds raised through the campaign support individuals and families impacted by SCI and will go towards rehabilitation, caregiving, special equipment, and emergency funds. Supporters can also purchase the #IWALKWITHANTHONY t-shirt the celebrity influencers are wearing during the PSA.
Participating actors, musicians and athletes include: “The Logo” NBA Icon Jerry West, Miami Dolphins Quarterback Tua Tagovailoa, Musician/Philanthropist Ricky Martin, Former NFL Player Vernon Davis, NBA Hall of Famer/ VP Atlanta Hawks Dominique Wilkins, Pro Golfer Michelle Wie West, Pro Strength Coach Mike Barwis, Actor/Activist Nico Tortorella, Fashion Designer Betsey Johnson, Pop Superstar CNCO Richard Camacho, Celebrity Designer Nate Berkus, Actress Golden Brooks, Global Entrepreneur Kevin Harrington, Youtube Star Daniel El Travieso and more. With over 100M+ combined social reach, all participants will use their social media platforms to help raise awareness and funds for this important initiative for those affected by SCI.
“Proven therapies and solutions for those with spinal cord injuries are largely unavailable to the average person,” said NBA icon Jerry West, a longtime supporter of the Walking With Anthony charity. “I proudly joined the #IWALKWITHANTHONY campaign with my fellow athletes and friends to raise awareness for the cause which is close to my heart and encourage others to do the same”.
During the online auction/sweepstakes, supporters can bid on dozens of auction items including virtual meet and greets, VIP tickets for concerts and sporting events, personally signed memorabilia, and other usually unattainable experiences.
“Walking With Anthony believes that everyone with a spinal cord injury should have equal access to life-altering medical care,” said Micki Purcell, Founder of Walking With Anthony. “Our focus is on recovery through intensive rehab and there is an incredible high cost to getting just one person out of a wheelchair – we are talking hundreds of thousands of dollars.”