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Pittsburgh Penguins Announces New Power Play Package

The Pittsburgh Penguins and F.N.B. Corporation has announced that a suite of co-branded products and services, specialized promotions and digital engagement opportunities will be available beginning Monday, January 11, 2021. The launch coincides with the unveiling of FNB’s new presence at PPG Paints Arena, which includes the F.N.B. Club, F.N.B. Gate, on-ice logo, three on-site ATMs and a unique digital center.

These features are part of the multi-year agreement establishing FNB as the Official Retail and Digital Banking Partner of the Pittsburgh Penguins NHL team. The unique partnership emphasizes digital integration and cross-promotion between the organizations’ respective online and mobile platforms to enable both FNB and the Penguins to reach an expanded, shared audience with specialized information.

Building on the partnership to reinforce its dedication to its headquarters city, FNB has additionally made a commitment to donate $200 to the Greater Pittsburgh Community Food Bank for every goal the Penguins score in the 2020-2021 season.

“Our partnership with the Penguins provides an ideal opportunity for us to give back to fans, customers and the community we share,” said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and First National Bank. “Using our digital capabilities and expanded reach – as well as the Penguins’ success on the ice – we are able to leverage this unique relationship to even better connect individuals and families in our region with a range of resources and support to meet their needs.”


Photo Credit: canadastock / Shutterstock.com

David Beckham Announces Latest Partnership

Panini America and David Beckham have announced an exclusive long-term relationship that makes Beckham a global brand ambassador for the company. An integral part of the partnership will be Beckham autographed trading cards and memorabilia being available only in Panini America trading card products and through Panini Authentic, the memorabilia division of Panini America at www.paniniamerica.net.

Beckham’s first autographed trading cards will be featured in Panini America’s upcoming 2020 Immaculate Soccer product which releases on Friday and Beckham will be featured in all Panini soccer products going forward. His first autographed memorabilia pieces (soccer balls, jerseys, photographs and more) will also be available exclusively through Panini Authentic beginning in first half of 2021, as travel permits.

Beckham also will be featured extensively in the company’s social media and marketing initiatives surrounding major soccer launches and future event activations.


Photo Credit: Photo Works / Shutterstock.com

NFL Vet Marshawn Lynch is ‘Going Pro’ for Good

NFL Veteran Marshawn Lynch is partnering with Subway® restaurants to help guests ‘Go Pro’ and make better choices in the New Year. Lynch is featured in television commercials, social and digital advertising promoting new protein-packed choices and helping aspiring pros through the Subway® Pro Teen Awards.

Subway guests can now ‘Go Pro’ at participating restaurants with NEW! Protein Bowls or $2* double protein upgrades to Footlongs and Protein Bowls. The new offerings are the latest examples of how Subway continues to evolve its menu with more freshly-made options.

From the Sweet Onion Chicken Teriyaki to the Chicken and Bacon Protein Bowls, guests can build any Footlong into a Protein Bowl, with the same portion of protein, vegetables, cheese and sauce, just without the bread.**

Subway and Lynch are also teaming up on a new national contest, geared towards high school athletes who had to forgo their football season due to the ongoing pandemic. Subway, with the help of NFL stars Marshawn Lynch and Keenan Allen, is launching the Subway Pro Teen Awards to celebrate future pros working to achieve their athletic dreams.

Beginning January 15, high school football players can submit a video of their best pro moves, craziest catches, hardest tackles and longest throws or kicks here for a chance to be one of 20 winning players. High school athletes are encouraged to submit entries, but coaches, teachers, parents, teammates and friends can submit entries on the high school athletes’ behalf.


Photo Credit: Daniel Padavona / Shutterstock.com

Kansas City Chiefs Remain Super Bowl Favorites as NFL Playoffs Begin

With the NFL Playoffs now set, the favorite to win the Super Bowl remains unchanged from the NFL’s preseason odds, according to analysts TheLines, which tracks odds in the U.S. regulated sports betting market.

With an expanded format of 14 teams, the reigning champion Kansas City Chiefs unsurprisingly open the playoffs as +220 favorite, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, PointsBet, PlaySugarHouse, BetMGM, Unibet, and William Hill. The Chiefs opened the season as +600 favorites, meaning bettors would win $600 for every $100 wagered.

While Kansas City has remained on top, much else has changed, including several preseason longshots moving toward the top. The Green Bay Packers, the only other team to receive a first-round playoff bye in the new format, open the playoffs as the NFC favorite at +450. Green Bay opened the season at +3100. The Buffalo Bills open at +700, moving from +2500 before the first week.

Not coincidentally, the three Super Bowl favorites entering the playoffs are led by the three favorites to win the NFL MVP award. That includes Aaron Rodgers, whose strong finish catapulted him from relative longshot to prohibitive favorite at -2500, followed by Josh Allen (+1000) and preseason favorite Patrick Mahomes (+1500).

“The Chiefs have been remarkably steady all year, but anyone who bet on the Packers or Bills to win the Super Bowl before the season began has to be excited now,” said Brett Collson, lead analyst for TheLines.com. “The odds will shift dramatically each week of the playoffs, and there will be plenty of twists and turns. The main certainty, though, is that the NFL playoffs drives bettors to sportsbooks like no other event on the sports calendar.”

The current odds for each playoff team to win Super Bowl LV as of Monday, Jan. 4 (with preseason odds):

Kansas City Chiefs +220 (+600)
Green Bay Packers +450 (+3100)
Buffalo Bills +700 (+2500)
New Orleans Saints +750 (+1200)
Tampa Bay Buccaneers +1000 (+1500)
Baltimore Ravens +1100 (+650)
Seattle Seahawks +1300 (+2000)
Pittsburgh Steelers +2000 (+2500)
Tennessee Titans +2800 (+3000)
Los Angeles Rams +3300 (+4000)
Indianapolis Colts +4000 (+2300)
Cleveland Browns +5000 (+3400)
Chicago Bears +9000 (+4400)
Washington Football Team +10000 (+17000)
The consensus point spreads for Wild Card Weekend, as of Monday, Jan. 4:

Indianapolis Colts at Buffalo Bills (-7); over/under 52
Los Angeles Rams at Seattle Seahawks (-4.5); over/under 42.5
Tampa Bay Buccaneers (-8) at Washington Football Team; over/under 46.5
Baltimore Ravens (-3.5) at Tennessee Titans; over/under 54.5
Chicago Bears at New Orleans Saints (-9.5); over/under 47.5
Cleveland Browns at Pittsburgh Steelers (-4); over/under 46.5


Photo Credit: Twin Design / Shutterstock.com

WNBA Champion Dives Into the Shark Tank

There’s a new sports drink entrepreneur in town, and she’s got game. Fran Harris, led the University of Texas’ to a 34-0 NCAA championship in 1986, and played on the Houston Comets’ first WNBA championship team in 1997. She will pitch her new hydration beverage, ELECTRAⓇ on ABC’s hit business reality show, Shark Tank, Friday, January 8, 2021 at 8 pm est.

“I’ve consumed tons of hydration drinks over the past 30 years – many of them full of sugar and artificial ingredients,” said Harris. “Consumers are demanding healthier options – less sugar, fewer calories and more functionality.” ElectraⓇ is available in three flavors – Passion Punch, Oh Yeah! Orange and Litty Lemonade (16 oz). Powder versions scheduled to ship in Q1. ElectraⓇ contains no artificial colors or ingredients, and is packed with vitamins, amino acids, antioxidants and electrolytes for prehydration, performance, recovery and rehydration.

Harris beat out 30,000+ applicants to land a spot on Shark Tank, and hopes she fares as well as many alums of the show. “There’s nothing like being in the Tank,” said Harris. “The potential impact on one’s business is well-documented.”

The former Procter & Gamble health & beauty sales executive brings more than sports experience to the table. “I cut my consumer packaged goods teeth in a great company (P&G),” said Harris. “Those experiences prepared me for the highly competitive beverage space.”

ElectraⓇ enters a $23 billion-dollar category dominated by Gatorade, yet Harris believes there’s ample room to compete. “There are plenty untapped niche opportunities,” said Harris. “We’re just scratching the surface.” Harris is the first solo woman founder to launch a major sports drink brand. Early reviews have been positive, and she’s already attracted interest from NFL, NBA, WNBA, MLB, boxing champions and fitness advocates.


Photo Credit: PhotoProCorp / Shutterstock.com

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